You must admit the title gets one’s attention, apparently Plan A was a no-go.
Please download the PDF and review it, it’s an important and interesting book. The unselfish sharing of information is what our species can do, when we do our best.
The challenge for scientists and those interested in education is communication. Check this book for interesting insights.
Watch these videos about communication related to talking about global climate change, they are excellent. Wow, from 100 to 7.5 million views–you go Greg.